What is this strand of the Challenge about?
The third strand of the Afri-Plastics Challenge was seeking the creation of campaigns, schemes, tools and other creative interventions that will change both the behaviour of individuals and communities around plastic waste in Sub-Saharan Africa, as well as contribute to the empowerment of women and girls. It is being delivered in partnership with the Government of Canada.
Successful applicants used innovative engagement strategies such as nudges, gamification, incentives, and storytelling, as well as insights on the roles that women and girls play across the value chain. By the end of the challenge, the best solutions will have generated evidence of change in individual and communities’ behaviour around one or more of the following:
- Reducing littering
- Segregation of plastic waste
- Choosing reusable options
- Refusing single-use plastic
(Please note, applications to the Challenge are now closed)