
Seoana Sherry-Brennan
Communications Manager
Pronouns: She/Her
Seoana leads the communications team at Challenge Works, where she oversees strategic storytelling, media engagement and digital campaigns for our global innovation prizes. Her role encompasses all aspects of comms, from devising digital marketing strategies and coming up with creative campaign ideas, to organising exciting events and producing video content.
With a background in journalism and over ten years’ experience spanning media, public policy and technology, Seoana brings a distinctive editorial perspective to mission-driven communications. Her work focuses on connecting ambitious ideas with broad audiences, shaping narratives that drive awareness, partnership and impact.
Before joining Challenge Works, Seoana worked at the London Borough of Barking and Dagenham, where she developed high-profile campaigns and content strategies on everything from driving awareness on fostering initiatives, to increasing recycling levels in the borough. She has worked closely with policymakers, scientists, technologists and creatives to tell compelling stories across a wide range of channels — from social video and press campaigns, to thought leadership and live events.
She is passionate about making complex ideas accessible, and about the role of communications in building the momentum and community needed for lasting change.
Outside of work, Seoana writes about her experiences as a millennial mum on Substack. She is also a self-confessed bookaholic who always has at least three books on the go.
Blogs by Seoana
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Introducing the Good Start Challenge
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The Second Manchester Prize: Accelerating AI for a Clean Energy Future
Blog
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Announcing the 10 finalists of the first Manchester Prize
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A device to prevent people falling asleep at the wheel wins the GSTEP Grand Prize
News
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Unlocking Smart Data: Smart Data Discovery Challenges launches
News
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Watch: New documentary from the Global Surgical Training Challenge
News
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Announcing the winners of the Million Cool Roofs Challenge
Blog
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Announcing the four Global Surgical Training Challenge finalists
Blog
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Shaping a green and digital future: Announcing the 2021 winners of the European Social Inclusion Competition
Blog
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Loneliness Awareness Week: How two services are tackling social isolation post-pandemic
Blog
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40 teams of aspiring inventors named as finalists in the Amazon Longitude Explorer Prize
Blog
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Longitude Explorer Prize 2019 report: Supporting tomorrow’s innovators to change the world
Reports
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Who are the Affordable Credit Challenge winners helping the UK access fair credit?
Blog