Seoana leads the communications team at Challenge Works, where she oversees strategic storytelling, media engagement and digital campaigns for our global innovation prizes. Her role encompasses all aspects of comms, from devising digital marketing strategies and coming up with creative campaign ideas, to organising exciting events and producing video content. 

With a background in journalism and over ten years’ experience spanning media, public policy and technology, Seoana brings a distinctive editorial perspective to mission-driven communications. Her work focuses on connecting ambitious ideas with broad audiences, shaping narratives that drive awareness, partnership and impact.

Before joining Challenge Works, Seoana worked at the London Borough of Barking and Dagenham, where she developed high-profile campaigns and content strategies on everything from driving awareness on fostering initiatives, to increasing recycling levels in the borough. She has worked closely with policymakers, scientists, technologists and creatives to tell compelling stories across a wide range of channels — from social video and press campaigns, to thought leadership and live events.

She is passionate about making complex ideas accessible, and about the role of communications in building the momentum and community needed for lasting change.

Outside of work, Seoana writes about her experiences as a millennial mum on Substack. She is also a self-confessed bookaholic who always has at least three books on the go.

The Challenge Works Team