Targeted and bespoke support
Since its launch in September 2020, the £3m Challenge innovators have provided support to 63,000 people during the pandemic. The two winners will receive an additional £200,000 each – bringing their total challenge funding to £475,000 each – and go on to collectively support a further 100,000 people by the end of 2023.
As part of the Challenge, Hastee enhanced its financial education offer to provide a bespoke tool for users allowing them to take better control of their finances. Giving people access to their pay as and when it is earned helps workers manage their incomings and outgoings, and reducing the need to revert to high-cost credit. This, in turn, reduces financial stress and improves financial health.
Meanwhile, Udrafter has improved its automated online technology, targeted at young people studying or recently graduated from higher education at college or university in the UK – with a particular focus on those whose employment status has been badly impacted by Covid-19. It has improved the onboarding experience and usability of the platform, while also being more targeted in reaching new users.
The two winners have collectively scaled to over 30,000 consumers in just 4 months, demonstrating that through innovative practice and smart use of technology, problems can be solved efficiently and effectively.
For more information on each of the two winners, check out the Rapid Recovery Challenge page. If you have any questions about the Challenge, contact the team.