Venice City Challenge

Since 2010, BetterPoints has combined technology and data to motivate and measure behaviour change for health & wellbeing, transport & mobility, and climate change. With BetterPoints have the behaviour change technology and expertise needed to encourage, reward and sustain new behaviours. BetterPoints works works with businesses, public bodies and universities to change the way people think about how they move – for better health, cleaner air, and reaching Net Zero. Through our purpose built platform and app, we employ over 40 behaviour change techniques and apply the science continually to encourage, reward and measure behaviour change. BetterPoints programmes generate large amounts of real-time, anonymised data on behavioural patterns and motivators, transportation and journey choices as well as Co2 emissions.

The solution: An app that rewards citizens for switching from cars to more active and sustainable modes of travel. In this phase the app will be built and tested with local partners to ensure rewards are attractive. In phase two citizens will be invited to join the Venice challenge to earn points that they can exchange for vouchers in the app.

A cutting-edge Green Tech Mobility company specialising in creating smart, secure, and sustainable bicycle parking systems designed to enhance urban mobility. The company offers an integrated system that not only provides safe parking but also includes value-added services tailored to simplify and enrich the daily lives of cyclists. Bikeloop is poised to revolutionise cycling infrastructure globally, leveraging its innovative solutions to create safer, smarter, and more sustainable cities.

The solution: A comprehensive system for smart and secure bike parking integrated with value-added services, ensuring a safer and more convenient experience for cyclists. By simplifying and enhancing urban mobility, Bikeloop makes everyday cycling smarter and stress-free.

An innovation and strategy consulting firm committed to transforming mobility. Its secret sauce combines strategic foresight, international cooperation through R&D projects, and in-house incubation of new, disruptive mobility concepts, such as RIDEAL, which Factual aims to leverage in Venice to nudge more sustainable mobility choices. Its team comprises experienced professionals with a passion for mobility and a unique blend of technical background and business acumen. Together, they strive to generate long-lasting impact by fulfilling customers’ expectations and always steering towards exceeding them. Meeting a customer’s goal is not a finish line for Factual: the team is always planning for the next frontier, identifying a new revenue stream, working to leverage an unmet opportunity, anticipating the future of mobility.

The solution: Leveraging RIDEAL’s platform for highly customisable rider-incentive programs, integrated with OpenMove’s MaaS app via a readily available API, while tailoring the solution to the identified user segments and existing mobility offerings in Venice, ultimately maximising behavioural change toward sustainable mobility.

The team consists of three different specialised companies from Veneto (Italy). The leading partner HCE is a web agency that has been designing and developing cutting-edge projects for international brands and agencies, universities and research centres, for more than 20 years and is co-founder of a consortium of European IT companies. No.parking focuses on graphic design and communication for private and public companies from Veneto and South Tyrol, particularly in the field of promoting sustainable tourism. NetMobility is a leading engineering firm providing integrated services (traffic and urban planning; consultancy for administrations/entities on mobility management policies; design of infrastructure for urban and extra-urban mobility, particularly for sustainable mobility) and has extensive knowledge of the mobility systems of the City of Venice.

The solution: Will foster behavioural change, especially in home-to-work commuting, by integrating two approaches: supporting and facilitating sustainable mobility promoters’ initiatives and raising awareness among citizens. Implementing two tools based on advanced AI technologies: an online platform targeting public and private companies to make sustainable mobility promoter initiatives more effective, and a GDPR-compliant app targeting citizens to incentivise the use of low to zero-carbon options.

To make the solution tailored to the territory’s needs, the team intends to engage in its development of both the citizens and the main local stakeholders (including potential sponsors and donors) through participation and co-design processes.

A leading Mobility-as-a-Service (MaaS) provider, empowering over 100 cities and regions worldwide, including major urban areas like Paris, Lyon, Cairo, and Toronto, as well as entire regions like South Region and Nouvelle Aquitaine (France) and Tuscany (Italy). Since its creation in 2013, Instant System has been at the forefront of MaaS innovation, delivering modular, scalable solutions that integrate multi-modal journey planning, ticketing, and real-time passenger information. At the core of its offering is a next-generation route planner, developed in-house with advanced algorithms, enhanced in collaboration with research institutes. This cutting-edge technology delivers highly efficient, multi-criteria itineraries, adapting seamlessly to the complexities of large transit networks. Its solutions are designed for simplicity, ensuring users enjoy seamless access to public transport, shared mobility, and private modes. By combining robust R&D expertise with practical scalability, Instant System helps cities meet evolving mobility challenges with efficient, user-centred platforms.

The solution: A Mobility as a Service (MaaS) platform that integrates an intermodal trip planner with journey recognition, covering public transport, biking, and shared mobility. The platform provides a gamified mobility profile, nudging behaviour change by simplifying access to Venice’s diverse mobility options. Each trip includes a clear CO2 impact assessment, promoting sustainable travel choices while enhancing the user experience.

The leading European tech-company for digital mobility and a pioneer in autonomous driving in public transport. ioki offers data-based transport planning, innovative platform solutions for regional and scheduled services as well as digital navigation applications for public buses. With its analytics, consulting and software-as-a-service services ioki enables digital solutions for sustainable mobility.

The solution: Understanding the mobility needs of Venice’s population and visitors is central to encouraging a shift toward sustainable travel behaviours. Through detailed microscopic simulations of daily movements and transport modes, ioki identifies key trip destinations and designs an intermodal solution integrating traditional and on-demand public transport, cycling, walking, and shared mobility options. This tailored
approach, featuring digitised rental services and strategically placed mobility hubs, addresses public transport weaknesses while fostering a flexible, interconnected, and sustainable mobility ecosystem for the city.

A London-based, deep tech company focusing on addressing urban mobility challenges. Kooling aims to empower Cities and Companies with critical information to help transform how people move in urban environments. It brings the power of sensing technology and Big Data to institutions and city dwellers, to make urban mobility experience smarter, safer and more sustainable, bringing the city of the future a little closer.

The solution: Every Street combines insight about individual mobility choices with excellence in behavioural research. It aims to talk to people’s hearts and understand the individual experience, to break down urban mobility perceptions and shape an avant-garde culture that creates value for citizens and visitors. Kooling aims to make every journey a bit more beautiful, on every street.

A social media application that allows people to organise group bicycle rides and provides cities a means of receiving feedback and data on active transport infrastructure in their jurisdiction. Bike Party is endorsed by Transport for NSW as a graduate of their Active Transport Bike Riding Innovation Challenge and is a member of the Top 50 startups in the 2024 QBE AcceliCITY Resilience Challenge by Leading Cities. Bike Party has also participated in a feasibility study for the New South Wales Government’s Smart Cities Innovation Challenge for Safer Public Spaces for Women and Girls.

The solution: A digital platform for organising group bicycle rides and measuring the usage of a city’s active transport infrastructure. Bike Party works with cities and communities to form group bicycle rides around key destinations such as schools, universities, business precincts and public transport infrastructure to forge community connections and increase active transport participation. Shifting to active transport from private vehicles can remove up to 75% CO2 emissions per vehicle, improve physical and mental health and reduce cost of living expenses.

A Swedish startup dedicated to driving sustainable behaviour change through innovative digital nudging solutions. Nudgd leverages behavioural science, we design impactful interventions that promote low-carbon lifestyles, focusing on areas such as mobility, water conservation, and energy efficiency. Our mission is to make sustainable choices the easiest and most attractive options for everyone.

The solution: The Smart Nudges Platform integrates behavioural science with digital tools to encourage sustainable mobility habits. Through personalised, timely nudges embedded in apps, websites, and digital signage, it motivates individuals to choose low-carbon transport modes such as public transit, cycling, and walking. The solution is scalable, adaptable, and designed to fit the unique cultural and infrastructural contexts of each implementation area.

At UrbanTide, its mission is make a sustainable world with AI. UrbanTide helps organisations unlock the
value of their data. Its innovative uMove platform integrates diverse datasets and delivers AI-driven analysis to support scalable, data-driven solutions for sustainable transport and behaviour change. Love to Ride is the home of cycling encouragement, a behavioural change platform that boosts cycling adoption through tailored engagement and data-driven insights.

The solution: uMove_Venice introduces a groundbreaking approach to sustainable transport adoption. The solution uniquely integrates city infrastructure and mobility data with an in-depth understanding of residents’ motivations and usage. Through continuous analysis, personalised interventions, and fostering a supportive community, it drives behaviour change, supports cycling adoption, and promotes a shift toward low-carbon transport to reduce emissions and enhance residents’ quality of life.