- Avoid jargon or overly technical language. If it can’t be avoided, try to explain it in simpler terms as well.
- Make use of sub-headings, bullet lists and other formatting devices so that your content is easy to read at a glance.
- Write in short sentences and break up paragraphs where possible.
- Include links to any other sites, blogs or organisations mentioned
- Reference all research, statistics and facts included
- Be sure to use terms an phrases that people are likely to search for online, so that the article shows up in search engine results.