Discover and define
First, we research.
We work to understand every inch of the field in question, defining the focus and problems to explore.
This is the phase where we find areas in which entrepreneurs, end users and independent experts agree that innovation would help.
Design
Then we work with our partners to carefully construct a prize.
This is done in iterations, using prototypes and testing different approaches to get expert feedback.
At the end of this phase we’ll have a rock-solid prize offering to attract the right talent.
Deliver
Finally, we put designs into practice.
This phase will look different depending on the challenge prize.
Typically this will include launch preparation, developing comms, identifying key innovators and judging criteria, setting support levels and launching events.