Our challenge prize method

A rigorous system

Rigorous, tested and bespoke to our partners’ goals, our method is designed to ensure that our challenge prizes unlock systemic changes which can make the world a better place.

It doesn’t happen by accident. We use a thorough, tested and re-tested method of refinement, design and delivery to achieve and surpass goals.

The work we do is bespoke by nature, whilst following our carefully designed processes, and the results are entirely unique to each project. This way of working allows us to attract and incentivise entrepreneurs and creative thinkers from all walks of life.

Find out more about our method below, and if you have any questions, get in touch – we’d love to hear from you.

Our Practice Guide

Our method is designed to deliver results.

From incredibly in-depth research and goal-refinement to crafting a prize that will attract the right talent.

We make it our business to get our partners’ challenge prizes in front of the very best people for the job.

Take a look at our Practice Guide

A silhouette is seen amongst bright colourful light trails from swinging poi

Our Method in action

Discover and define

First, we research.

We work to understand every inch of the field in question, defining the focus and problems to explore.

This is the phase where we find areas in which entrepreneurs, end users and independent experts agree that innovation would help.

Design

Then we work with our partners to carefully construct a prize.

This is done in iterations, using prototypes and testing different approaches to get expert feedback.

At the end of this phase we’ll have a rock-solid prize offering to attract the right talent.

Deliver

Finally, we put designs into practice.

This phase will look different depending on the challenge prize.

Typically this will include launch preparation, developing comms, identifying key innovators and judging criteria, setting support levels and launching events.

Blueprints for success

Every prize is bespoke: designed around the innovators it targets, and around the problem it aims to solve. But we’ve run enough prizes to develop some clear design principles. These six challenge prize blueprints are a starting point for our design work. They illustrate the broad principles of how we tailor different prizes to different objectives.